What Makes “Great Content” Actually GREAT?
1). Proper grammar: The bare minimum you should aim for, period.
2). Substance: Do you think a rehash of the first three links on Google provides amazing value to your readers? Spoiler alert: it doesn't!
3). Readability: Short sentences and shorter paragraphs. A "gargantuan lexicon" is a damn good scarecrow!
4). Relevance: If your readers can't relate to your writing, they probably won't trust you either. A solid understanding of their pain points makes a HUGE difference.
Blog posts written by an experienced attorney will help your legal website's rankings soar. Google wants its customers to get great content with their searches, and will place the most informative websites at the top of the page. Your investment in quality articles and blog posts will pay off when your phone is ringing off the hook.
Google's algorithm can distinguish between informative content and "spammy" repetitive keywords. If you have "spammy" articles on your site, you should take them down right now, because they will actually REDUCE your rankings.
