hitmeasap
Level X5
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Cristian
Most copywriters I've seen that work for a digital agency is also social media marketing experts, creating fb campaigns, fb ads, twitter ads and taking care and administrating social pages on multiple platforms.
Unfortunately, old school copywriters are having a hard time adapting to these new online changes, is very hard to keep up when social media platforms and search engines update their policies and algorithms every month! I think a copywriter needs to read and inform about all the latest trends in content-building but also be familiar with social networks and SEO. You simply can't declare yourself a modern copywriter if you aren't into social media or content optimization. Most copywriters I've seen that work for a digital agency is also social media marketing experts, creating fb campaigns, fb ads, twitter ads and taking care and administrating social pages on multiple platforms. Unfortunately, old school copywriters are having a hard time adapting to these new online changes, is very hard to keep up when social media platforms and search engines update their policies and algorithms every month!
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