Content Generation Idea: Interview People in Your Niche
Another solid way to come up with tons of content generation ideas is to interview people! Just talking to people alone can often spark and ignite ideas for new content that you can write and cover. But interviewing someone, someone interesting and knowledgeable in your niche will be better since these are the ones that know the most about that industry.
And all it really takes is creating some questions to ask them, then contacting them and asking them if they wouldn't mind you interviewing them for 5-10 minutes. And if you tell them you'll mention them and give them a link to their profile or website in the the content that's generated from it on your website, most people will jump at the chance as it makes them feel important!
So how to interview someone? What types of questions should you ask?
Interviewing someone doesn't always mean getting them into an interview or conference room. And it doesn't have to mean asking them lots and lots of questions either! You only really need to ask the right questions and a few of them at that would be enough for you to come up with tons of ideas and inspiration for a blog post or article.
So you could just talk to someone in person, on the lunch break or even on their tea break. You could call them on the phone or even do it by email! All you really need to do is put some questions together that are relevant to your niche and then ask them those questions and either write down or record audio of what their answers are.
Some questions to ask in your interview
Some basic questions to ask would be something like.
- What is your name?
- What is your position?
- How did you get to where you are today?
- Where do you see yourself going?
- What do you see yourself doing in 5 years time.
- What is it about what you do that you enjoy the most?
- What is it about what you do that you don't enjoy?
- What is it about the x industry (where x is your industry) that you think needs changing?
- What would you change about the x industry if you could?
- What's the biggest thing you struggle with on a day to day or even monthly or yearly basis?
- What is it about what you do that your customers value the most?
- What kinds of things do you do to advertise and promote your business?
- How can someone get involved with the x industry today and succeed?
- What does it take to become as big and as popular as you are now?
Another tip, if you need some more ideas for interview questions to ask. Remember that Google is your friend! Do a search for "Interview questions" in Google and you'll find tons of great sample questions you can ask the interviewee!
The good thing is that often, they will reveal things about the industry, deep, insider things that people would LOVE to know about. So these interviews can lead to some pure content gold which can go on to earn you a lot of respect and gain you some extra exposure as well. Especially if none of your other competitors are doing this!
And don't forget, you can also record interviews if you are doing them in person or on the phone (although you may need to tell them you are recording it and make sure they are happy with that first). That way you, can always refer to it and play it back when you need to come up with some ideas. But what's more, you can make podcasts out of these recordings and upload them to your site and share them on your social media pages etc.
That's just another way to gain some extra exposure while being able to make use of it to come up with content ideas, blog posts ideas and other literature which you can utilize and benefit from for your business or website in many ways!
Have you ever interviewed someone before for this reason?
How did it go and what format of interview did you hold?
Was you able to use it to come up with new content ideas?
April 19, 2017, 8:25 am