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Content Generation Idea: Google Trends
is another free Google tool that you can use to help you see what's hot and trending right now. From just visiting it and checking it out, you can get to see how you can leverage those hot and trending topics into your own content. The good thing about using Google Trends is that not only can it show you what's hot and trending in your country right now, but you can use it to search some keywords relevant to your niche. For example, searching for "freelance" shows you some very interesting statistics about that industry. But more than this, it also can show you related topics or even related searches to and for those keywords too.
So Google Trends (trends.google.com
), isn't just a tool that Google provide for finding out what's hot and trending right now. But it can be useful to find out about those hot topics that are related to YOUR niche too. As well as those related topics ot search terms that are too. Then from these, you can think about how you can use them to come up with content ideas from them.
As a working example of this, let's say I search Google Trends for "Freelance
". From that alone, Google Trends is not only going to show me just what the interest in that search term alone is over the past 5 years, and how it's dipped and peaked etc in a spike bar chart. But take a look at the related topics and or the related searches for it too and that will show you those topics and searches that are very popular right now.
And just from them alone you should be able to find some inspiration for content generation ideas
. Those where the blue bar next to them is longer are the most popular topics. "Freelance work" for example is one of the most highly searched terms when it comes to freelance since there are freelancers looking for work and people looking for freelancers too.
But that's basically all there is to use Google Trends for this reason. No need to write a 10,000 word thesis on the matter. I use Google Trends myself occasionally for this reason and often come across new keywords, topics and search terms that I can use in my writing when I'm blogging or something so that I know which keywords and topics are most worth covering!
Do you use Google Trends for content generation ideas?
What other way can you use Google Trends for this reason?