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Content Generation Idea: Newsjacking
what's that? Basically, it's the art of taking a hot and popular news story as and when it's released, and then jumping on the "proverbial bandwagon" if you will, and creating your own version of that news story. The only catch is that you have to be quick about it if you want to be one of the first websites picked up by Google for talking about that news story.
However, this can also even be done for really old news stories too. Since things change in the real world, those old news stories can usually be taken and rewritten in a much more up to date way, containing things about the person the story is about that have changed since. And that can make for some great content for your site and some great content for people to read too.
The best thing to do is to find news stories that are related to what your site or blog is about. You can find old or new news stories and do this with them. The new news stories are a bit harder to do as you might not have that much to go on. Although if you look around you can find out a little more about that story from other news sites and the the like (research).
Where as the older news stories are easier to do since there will likely be a lot of them and while they might all mostly say roughly the same thing, they may contain tidbits of information that are different here and there. And that's what you can "collate" which you can use to forge your own news story from them all that is much more informative in nature.
How to Do News Jacking?
Some Tips to Know when Newsjacking
- Search for a popular keyword in your niche.
- Sort by "News" to find only news results
- Find a popular/trending news story.
- Rewrite that story in your own words
- Publish to your site.
- Rinse and repeat steps 1-5.
Now, when it comes to rewriting stories, you can't just go changing the story. We're not creating fake news here! But you can't just copy and paste some news article either! So you'll have to rewrite it in your own words so that the content is unique. You can do that without having to change the story. Think of the 4 Gospels, Mathew, Mark, Luke & John. They all basically tell the same story, but from different perspectives. Sure, some of them have their own unique account of what actually happened. Hey, that's whey they are called "Testaments". But each of them tell the story in their own unique way.
And if you need these "alternative angles" for your news story, simply research and dig a little deeper on that particular news story to find out more about it. And then, you can use all of these together in your news story but in your own words.
And that's basically that for this content generation idea: Newsjacking.
It's simple, it's ethical and it works!
Do you do newsjacking for content generation?
What other ways do you do newsjacking?