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The fastest way to lose your reader's attention is by creating content that is either hard to understand or confusing.
Even if your target audience may understand the jargon, slang or whatever hard to understand words you use, keep in mind the fact that complex ideas are easier to understand when explained using simple words.
Here are some ways you can keep your writing simple, easy to read and understand:
1. Short sentences.
Keep your sentences under 20 words if you can. Go beyond there and comprehension begins to drop. Small percentages yeah, but going up to 10% the closer you get to 40 words a sentence.
2. Keep your paragraphs short.
Five lines or less. Huge chunks of text will "scare" your readers. Even if they don't, odds are those who skim won't even read what you've written.
3. Concise Writing
Your article should contain only the information your readers seek. Cut out unnecessary words that add no value (to your writing).
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cmoneyspinner
2. Keep your paragraphs short. RIGHT!
3. Concise Writing. RIGHT!
Not that you need my affirmation. But when I was attending university the one thing I hated the most was using a textbook for the class where the author wrote in such a complicate manner and I had to read paragraphs 3 or 4 time before finally figuring out what they were trying to say! I felt lik it was such a waste of time.
To quote Albert Einsten: “If you can't explain it simply, you don't understand it well enough.”
I felt like the authors of the books I was required to read didn't understand the material well enough to write it in simple terms. [size=100]1. Short sentences. RIGHT! 2. Keep your paragraphs short. RIGHT! 3. Concise Writing. RIGHT! Not that you need my affirmation. But when I was attending university the one thing I hated the most was using a textbook for the class where the author wrote in such a complicate manner and I had to read paragraphs 3 or 4 time before finally figuring out what they were trying to say! I felt lik it was such a waste of time. To quote Albert Einsten: [i]“If you can't explain it simply, you don't understand it well enough.”[/i] I felt like the authors of the books I was required to read didn't understand the material well enough to write it in simple terms.[/size]
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