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How often do you repeat the same words in your writing? There are only so many times you can call something amazing before it becomes repetitive and boring.
Making use of a thesaurus to look up a synonym for a word that you use a lot is a great way to make your writing more colourful and interesting for your readers.
If you are writing content for a website then making use of a thesaurus not only keeps your writing fresh but it is also an opportunity to rank for additional keywords.
Why not take your main keywords and check for synonyms? Chances are good that people will use different variations of keywords for a topic. The new Google updates are making it easier for content creators to rank more for a specific topic and set of related keywords than the way it used to be when you had to rank for specific keywords.
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