10 Tips on Writing Powerful Newsletter Articles - Lose Less Subscribers! Tutorial

10 Tips on Writing Powerful Newsletter Articles - Lose Less Subscribers!

You know, a good newsletter can be invaluable as another way to monetize your website traffic and any website not collecting newsletter subscribers is leaving money on the table for me! And every other one of your competitors and rivals in the world wide web! But having newsletter subscribers is one thing, sending quality newsletters to those people to keep them hooked is quite the other! So as a newsletter is only as good as the content within that newsletter. I thought I'd put together 10 tips on formatting your newsletter articles. This should help you to create better, smarter, more effective newsletters that convert and see more follow through's. And just make you look like a much more respectable professional too!

1: Think From The Audiences POV
When writing a newsletter, you should ask yourself some initial questions first. Such as; what is it about your site that attracted people to it in the first place? Will your newsletter offer something that is relevant to their interests? What could it contain to do so? And will it offer anything new for them to read like tips, advice, informational resources and benefits etc?

Tip: The trick is to sending something they have a reason to read. Get that right and they will!

2: Think Like A Journalist
When you think like a journalist, you're thinking like a reporter and reporters job is to? To report new things of course! And as newsletters are basically e-mercials, you'll want to adopt the 5 W's that a good journalist or reporter does of the Who, What, Where, When, Why and How. These should all be made use of in the header or opening statement of your newsletter.

Tip: Anything else related or pertaining to it should all be included throughout the rest of your newsletter.

3: Research and Do Your Homework
Sometimes you can just create a newsletter by hand without needing to do any research if you already know what it is you're writing about. But sometimes you may be sending a newsletter that is on something that you need to be very informative about. When sending these types of newsletters, do your research and your homework first and make sure that shines through in the newsletter!

Tip: People will always appreciate you've gone the extra mile to provide them with the information without having to go elsewhere to find it all.

4: Use Quotes, Facts, & Statistics
People like interesting stuff. And people LOVE facts and statistics! And that's a fact! And people are people and like to know what they're reading can be confirmed and backed up, corroborated and validated. So be sure to use quotes and use fun facts and statistics in your newsletters and people will not only enjoy reading them but find them valuable and keep them subscribed!

Tip: Research quotes and facts and statistics prior to writing your newsletter and don't use them all at once, add them in to each email regularly.

5: Use Viral, Catchy Headlines
People's attention spans are getting shorter by the day! So your header is the part of the newsletter that needs to grab peoples attentions. And for that reason, they need to be short, sweet and to the point! They need to use power words, emotional words and shouldn't be too "wordy" or they may lose interest & skim the rest of the article which is not so good. One way to think about is to try using active nouns and verbs that give benefit if read in full. For example "10 quick tips to" or "10 ways to to save" or "Debate: Mcdonalds linked to" or "Global warming just a hoax says"..

Tip: I think you get the idea but if you can put some thought into it you can create those viral, catchy headlines without making them sound like click bait!

6. Keep It Short and Simple
Remember, people's attention spans are short! You have about 5 seconds to appeal to them. So keep it short, sweet and to the point. Don't make paragraphs too long. Use bullet points and lists and try to condense your sentences to be short while still getting the message across. Anything else is just fluff and nobody likes fluff. Fluff just gets brushed off!

Tip: Sometimes the topic being shared about in your newsletter might be complex, so provide additional resources to check it out more on your site (drives traffic back to you).

7: Keep Writing Simple!
Some people are so guilty of sending newsletters that just waffle on for ages and ages about not much really and what they do say is in big words and jargon! I don't tend to read those newsletters in full and just skim over them don't you too? It depends on what is being said in that newsletter. I'm not a simpleton but generally, I prefer to read newsletters that make use of simple words and language and those that don't use a lot of jargon's and try to make themselves sounds really intelligent.

Tip: Even though some people might know every jargon word you use, not everyone will so try to find a balance of who it is you're writing for in that newsletter without alienating readers.

8: Use Images and Pictures
Images, pictures, photos, they speak a thousand words. And people are visual beings and like looking at pictures and photos of things. And while using images in emails can make some emails bounce as spam or get flagged (although that shouldn't happen if they have whitelisted you), but all newsletters should contain a picture, image or even photo of something to give people something to look at when reading the actual newsletter that relates to it somehow.

Tip: Don't just use an image just for the sake of it all the time, and always make sure to provide the name or resource to the person that photograph (credit where credit is due).

9: Watch Your Copyright!
If you're going to use other people's images/photos etc in your newsletters, and even citing other references, quotes and literal work, always cite the sources of them as well to avoid any copyright issues. You never know who's subscribed to your newsletter and that could be someone, some entity who you're talking about and using their images of!

Tip: Some of your competitors will be subscribed to your newsletter, so don't go using your competitors images or texts within it without citing them.

10: Proof Read and Proof Read Some More!
Nothing will make you lose credibility faster than common spelling mistakes and grammatical errors, so proof read them and then proof read them and then proof read them again! Get someone else to proof read them and then proof read it again yourself just for good measure. It's not enough to just scan for spelling mistakes, make sure your grammar is right as well.

Tip: You can buy proofreading services on WordClerks and SEOClerks at cheap rates for bulk amounts so you'll always have great reading newsletters and never loose a single subscriber for them for that matter too!