Content Generation Idea: Create Seasonal Content

Content Generation Idea: Create Seasonal Content

If you need content for your site or blog, then creating the right content at the right time is a great way to get you some attention and publicity during those seasonal times! Whether it's for Christmas, for Valentine's, Mothers/Fathers Day, Bonfire Night, or even some other time or period of the year and ever year after it! Well you can use the seasons for helping you to come up with some great content for your site or blog.

Content Generation Idea: Create Seasonal Content

So, to create seasonal content, you would have to look at what season it currently is and then look at, and brainstorm up, ways in which you can write about those seasons. But not just about those seasons, but rather more about how those seasons might affect your clients and customers potentially. Such as how people can use your business, products or services in the summer or the winter time.

Think about ways in which people do use your business, products or services in those times. Or, think about ways in which people can use them, or even why they would want to use you and them during the summer or even the winter months. That could be for something like, reasons to use your business, product or service in the summer (or the winter).

Or as another example to use the seasons for content generation ideas and purposes is to take up and coming days such as Bonfire Night for example, and then create a blog post that is a guide on how to stay safe during that night. Not only giving free sound advice to people, but even maybe recommending some of your own products and services within that content too.

Create a Seasonal Content Calendar

A seasonal content calendar can help you to come up with content by season as and when it happens. If you check out Marketing Land's 4 Keys To A Killer Seasonal Content Strategy. You'll learn how by watching trends that overlap with the seasons, and how timing is everything when it comes to seasonal content, you can use the four seasons for creating a seasonal content calendar. And check out Alexa's 2016 Seasonal Content Calendar as well which can be a great visual example of what your next seasonal content calendar might look like. I've linked to them here and so I'll put their example calendar here too. 


Conclusion:

Just from this and those examples alone, that should be more than enough for you to go on to help you come up with and create some awesome seasonal content for your site or blog. All you really have to do is observe the season and then think about ways in which they can be merged with your industry, business, product or service. And if you combine it with videos and tips and tricks, listicles etc etc. That can all make for some very effective and useful content too!

Do you use the seasons for help with coming up with content?

What other ways can you use the seasons for content generation ideas?

Thanks and enjoy!

Mike.