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Content Generation Idea: Create Seasonal Content



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Content Generation Idea: Create Seasonal Content

Content Generation Idea: Create Seasonal Content
If you need content for your site or blog, then creating the right content at the right time is a great way to get you some attention and publicity during those seasonal times! Whether it's for Christmas, for Valentine's, Mothers/Fathers Day, Bonfire Night, or even some other time or period of the year and ever year after it! Well you can use the seasons for helping you to come up with some great content for your site or blog.

Content Generation Idea: Create Seasonal Content

So, to create seasonal content, you would have to look at what season it currently is and then look at, and brainstorm up, ways in which you can write about those seasons. But not just about those seasons, but rather more about how those seasons might affect your clients and customers potentially. Such as how people can use your business, products or services in the summer or the winter time.

Think about ways in which people do use your business, products or services in those times. Or, think about ways in which people can use them, or even why they would want to use you and them during the summer or even the winter months. That could be for something like, reasons to use your business, product or service in the summer (or the winter).

Or as another example to use the seasons for content generation ideas and purposes is to take up and coming days such as Bonfire Night for example, and then create a blog post that is a guide on how to stay safe during that night. Not only giving free sound advice to people, but even maybe recommending some of your own products and services within that content too. Content Generation Idea: Create Seasonal Content

Create a Seasonal Content Calendar

A seasonal content calendar can help you to come up with content by season as and when it happens. If you check out Marketing Land's 4 Keys To A Killer Seasonal Content Strategy. You'll learn how by watching trends that overlap with the seasons, and how timing is everything when it comes to seasonal content, you can use the four seasons for creating a seasonal content calendar. And check out Alexa's 2016 Seasonal Content Calendar as well which can be a great visual example of what your next seasonal content calendar might look like. I've linked to them here and so I'll put their example calendar here too. 
Content Generation Idea: Create Seasonal Content


Conclusion:

Just from this and those examples alone, that should be more than enough for you to go on to help you come up with and create some awesome seasonal content for your site or blog. All you really have to do is observe the season and then think about ways in which they can be merged with your industry, business, product or service. And if you combine it with videos and tips and tricks, listicles etc etc. That can all make for some very effective and useful content too!

Do you use the seasons for help with coming up with content?

What other ways can you use the seasons for content generation ideas?

Thanks and enjoy!

Mike.

Comments

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fishmonk

I find it easier to relate especially when writing about cultures and food when relating to festive seasons. As I live in a multiracial country, I always make it a point to cater to the festive celebrations of the many races in my country. This is where my calendar comes into play. Having a schedule does help me to plan for the writing schedule in order to be able to release content before the eve of the holidays. Thanks to the availability of such holidays, I can actually come out with content which is relevant and informative for my local audience. It's also important to identify your target audience requirements. For instance, it is pretty ridiculous to talk about adapting to snow when your target readers live in countries with tropical climates.




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Baburra

Very good point. It really is important to know your audience when doing this, as not all aspects of holidays will potentially connect with your audience especially if your audience is more specific or niche or even local. That's why it's good to check from time to time where your clicks are coming from so you know exactly who is reading your articles and you can better tailor your writing accordingly. I learned a lot of how to communicate with my own local audience just by reading many other local blogs and learning from them, so perhaps reading a lot of other similar holiday themed content that you'd want to pattern your own work on can also be very helpful.




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Martinsx1

There are lots of celebrations that comes up in a season and if one can find a way to source up article content ideas, there would be no limit as to the number of content ideas one would have at one's disposal.

We are in the month of May and there are lots of holidays to pick and develop a content from. For instance in Nigeria, 1st May is Worker's Day, 27th May is Children's Day, May 29th is Democracy Day.




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nrnlss

I agree with you. I am also living in a multiracial country and every one have different occasion to celebrate. I always put in my calendar the dates and name of the celebration so I won't forget about it.




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rubio123

This is a interesting new idea to me. Thank you for this information.




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Baburra

I agree. I see this a lot in many content creators, not just writers but also even on videos or even in retail. It's just practical to take advantage of national holidays and find a way to tie yourself in with whatever is in the mass consciousness at any particular time. Also sometimes this can be beneficial in that you find your niche that can really catapult you into popularity because of this particular strategy. I've seen a number of examples of companies and people successfully tying themselves to seasons or occasions, and it becomes an annual tradition for the community.




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Painterly

It all comes down to formatting your article so that the product or idea you're pitching ties into seasonality in a way that provokes an emotional response. To give a very well known example, there is a reason Coca Cola pours so much money into Christmas themed advertising. They want you to see that cute polar bear having a soda and associate their product with all the warm, sentimental memories you have of the Christmas season. It's important when writing about holidays that you find that "in" to people's sentiments. Don't just talk about fall; talk about how the crispness of the air and the sweet smell of fallen leaves reminds them of working outdoors with their fathers when they were kids. The mind has a tendency to follow where the heart leads so make certain your articles get a leash on that thing!




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