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Featuring, Interviewing and Highlighting Great Clients for Content Generation



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Featuring, Interviewing and Highlighting Great Clients for Content Generation

Featuring, Interviewing and Highlighting Great Clients for Content Generation
Every business has that one or more perfect great clients that love their brand and products and don't hold back in making sure they know it! And if you're looking for content generation ideas then you can take advantage of these people without it needing to cost you any much time or any money at all. Maybe a freebie or a discount wouldn't hurt though! Featuring, Interviewing and Highlighting Great Clients for Content Generation

And what it takes is finding and identifying these clients and asking if you can feature, highlight or even interview them. Then just do that and post about it on your blog. This can have a great affect on your blog when other clients and people see you doing that as it shows you care about them are are people orientated.

But you can conduct a simple interview with them either on the phone, on Skype, Whatsapp or email or something. You would just want to ask a few questions that's all you really need to do, you don't need to ask too many and don't want to. Just a short and sweet mini-interview about them is enough.

But find out about them, their history with you, what their story is, what makes them unique and what makes them stand out that kind of thing. Find out what makes them tick and see where they shine and reflect upon this about them. People like to read about other people, especially themselves! And that of their fellow purchasers/users of your site/business/product etc.

So really, doing this interviewing, featuring and highlighting your great clients is a win win all round for everyone! Featuring, Interviewing and Highlighting Great Clients for Content Generation

And it's a great thing to do for coming up with content ideas since you probably have hundreds of clients you could do this with for hundreds of fresh posts and articles to read on your blog that people would never get tired of reading either! Featuring, Interviewing and Highlighting Great Clients for Content Generation

Ways you can conducts and post your interview.

There are many ways you can hold and post your interview. Whatever way you do it, you'll need to be able to record their responses to your questions obviously (which you'll also have to put together in a list first).

Some ways to conduct your interview

  • By Telephone by just calling them and recording the call.
  • By Whatsapp instant messaging on their mobile device.
  • By Skype instant messaging or even a Skype voice call.
  • By Email by just emailing the questions to them to answer.
  • By scheduling an appointment during office hours or on a lunch break!
  • Recording on a dictaphone or voice recording tool on your phone.
  • Even recording it as a video and conducting a video interview "chat show" style.
Some ways to post your interview include

  • By just text on your blog as an article putting what you asked and what they said.
  • By converting it into a Podcast and posting as a Podcost or even on SoundCloud.
  • Also converting it into a sharable PDF and or slides for SlideShare etc.
  • Making a video out of it (requires taking a video when interviewing them).
And some other ways I am sure! But these are most of the basic things you can do to conduct and then post about your interview after. And you should do at least one of each but the more the better. The better all round remember? Featuring, Interviewing and Highlighting Great Clients for Content Generation
What about you?

Do you interview, feature and highlight your greatest clients for content generation ideas?
What other ways can you use your clients for content generation these days?

Thanks!

Mike.

Comments

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DarthHazard

Interviews are great especially if you can manage to interview someone that is extremely popular or has developed their very own website, forum or blog that is doing well. People will want to read/listen to the interview as they will want to get some tips for themselves from these successful people. I would go for a text based interview format because I think people just like to read things at their own pace. A podcast may not do as well because some people won't have time to listen to the whole thing but with text you can just pick and choose what sections to read.



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Barida

This is the reason those that owns blogs don't joke with interviews concerning popular figures for they know they can use that to draw traffics to their blogs at the end.



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Barida

Carrying out interviews to people can be a good way for blogs owners to generate content and it is made better considering the way people do it in a professional way. That's the reason I don't think such move is a bad idea.



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Corzhens

We had a business before but that was during the dark times when there was no internet yet. But now, if I have a business then for sure I would have an accompanying blog for that purpose. I can imagine the appreciation of a client if he would be featured in my blog. And most of our clients in our business were companies so that would give my blogs more traffic. Isn’t it like shooting 2 birds at the same time?



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Kakashi2020

A written interview posted can have tremendous positive effect on your site. it greatly boosts your authority in your niche. Visitors and your readers would see this and your trust rating would be boosted more so if the one you interviewed is an authority figure or someone famous.



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